Groovy Night Out
The Groovy Night Out campaign was designed to promote New Theatre & Restaurant’s holiday gift certificate sales. As part of this initiative, I developed a comprehensive suite of collateral, including:
a complete visual guide for the team use
multiple holiday-specific webpages and assets
a new hero slider for the homepage
engaging XML based Eblasts
a 20-page print brochure that was mailed to 80,000 recipients
This cohesive approach aims to enhance visibility and drive sales during the holiday season. Please scroll down and enjoy!
all photography done by Vision Savage Media
The Visual Guide
I wanted this project to have a warm and cozy feeling yet still harken back to the groovy 70s. I chose to work with the classic red and green Christmas colors but added and an avocado spin to my green.
To add the retro flair, I incorporated vintage plaid into my schema and specifically chose a font that was reminiscent of the era.
My favorite aspects of this project were working with the typography and editing the photos to get that whimsical vibe.
Home Page Slider Graphics
I used my brand guide to build this fun slider to greet website visitors.
Mobile View of the Home Page
Desktop View of the Gift Certificate pages
Mobile View of the Gift Certificate pages
Marketing Eblasts
These are 3 of my favorite eblasts from our holiday campaign. Please right click (if on desktop) on each picture and click “open image in new tab” to view the whole eblast. Long press each image if you are on mobile. These images are just really long screenshots of an email.
New Theatre & Restaurant’s 2024 Gift Certificate Brochure
A new version of this brochure is created and mailed to roughly 90k people every year. This year we worked with Barry Williams, AKA Greg Brady of the Brady Bunch. I developed the gift certificate branding above to make the construction of this brochure easier and more streamlined.
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