In the spring of 2023, I began work on redesigning NewTheatre.com. Collaborating with the Kansas City-based web hosting company, BlueDotte, and led by Vision Savage Media, we undertook a comprehensive project that necessitated the creation of a new brand guide. Drawing inspiration from the vibrant colors found within the theatre, I carefully selected a palette that would resonate with the essence of the space.

To enhance the visual identity, I also made whimsical edits to photos of the auditorium. These adjustments aimed to infuse a lively spirit into the branding while maintaining a professional appearance. The resulting guide serves as a foundational element for the website's redesign, ensuring that every visual component aligns with the theatre's unique character and audience expectations.